30 Really Creative and Clever Business Cards

July 8, 2014 Leave a comment

Making a business card, but making a creative, clever and memorable business card is whole new ball game. It’s easy to go for the standard rectangle with lines of important information but these business cards are on another level.

Source: theultralinx.com

New ideas for an old stand by.

Categories: Scoop.it

Your Customers Don’t Need Pepperoni Pizzas When They’re Sleeping: How To Do Location-Based Marketing

July 8, 2014 Leave a comment

It’s 3 a.m. and you’re sending notifications to your customers’ smartphones telling them to check out your latest sales or use discount coupons to purchase your products.

I hate to break it to you . . . but that’s just nuts. Your customers don’t need printers or tablets or coffee or yogurt – or pepperoni pizza when they’re sleeping.

If you don’t believe me, maybe you’ll believe some consumers. Marketers miss the mark when it comes to sending relevant, personalized messages, which frustrates consumers, according to 1,202 adults in the US surveyed by Hipcricket in April.

According to the survey:

  • 52% of the respondents say the messages are “intrusive or spammy”
  • 46% say they’re not relevant to their interests
  • 33% say that they don’t offer any value

Now the good news….

Source: blog.kissmetrics.com

Categories: Scoop.it

Potato Salad Kickstarter Raises $30,000

July 8, 2014 Leave a comment

Kickstarter has been used to raise money for films, new gadgets, alternative energy projects, to bring back Reading Rainbow, and now, thanks to Zack Danger Brown, to make potato salad.

Source: www.business2community.com

A kick starter campaign for potato salad.  Who knew!

Categories: Scoop.it

30 Tips To Build Your Personal Brand From 37 Experts #infographic

July 8, 2014 Leave a comment

When it comes to building your brand online, the most important thing to do from the beginning is to define your identity and be original. Many businesses make the mistake of trying to be everyone’s best friend.

Source: dashburst.com

Some good information. 

Categories: Scoop.it

Is Your B2B Company Getting Ahead or Dead on these 21 B2B Marketing Basics?

July 8, 2014 Leave a comment

Staying competitive in the B2B marketing space seems overwhelming for a lot of marketers right now with all the hype about everything from content marketing to programmatic ad buying.

While I am a firm believer companies do need to stay on top of what’s new, continuously experiment, adapt and evolve, there’s still quite a bit of low hanging fruit when it comes to B2B marketing tactics.

What are those easy pickings you ask? It’s marketing fundamentals! But you say, “Nah, we’ve been to the basics mountain, summited and back. Been there, done that.”

Here’s the thing about online marketing basics: the nature of the tactics persist, but the data that supports them along with execution have undoubtedly changed.

Here’s a list of 21 B2B online marketing tactics that you can review to see if you’re up to date on the data that informs your approach and the way you execute. When is the last time you revisited, analyzed and optimized the performance of these essential marketing tactics?

Source: www.toprankblog.com

Some interesting possibilities

Categories: Scoop.it

New entrepreneurs over 50 on the rise – Wilkes Barre Times-Leader

May 26, 2014 Leave a comment

New entrepreneurs over 50 on the rise
Wilkes Barre Times-Leader
Small Business Adminstration – http://www.sba.gov/encore

Nancy Barnett‘s insight:

Not surprising. 

See on timesleader.com

6 Simple Tips to Grow a Large Email List

May 26, 2014 Leave a comment

When I was 18, I sold one of my blogs – and it paid for two years of college.
Want to know what I’ve learned from writing three “successful” blogs and dozens of smaller efforts?

Nancy Barnett‘s insight:

Some good advice for building your email list.

See on www.jeffbullas.com

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