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14 Marketing Automation Tools That Can Save You Precious Time

New businesses are often faced with a near-Herculean task when it comes to advertising and gaining market presence in an already saturated online environment. The question becomes, how to effectively market a new business with the limited resources of a startup company.

Market Automation Tools provide an Effective SolutionMarketing automation is a very broad term that can refer collectively or separately to a number of behaviors and actions. In general, marketing automation tools refer to the online software and tools that provide business owners with the opportunity to effectively market their products online and to automate repetitive tasks.

What those actions and tasks are differs depending on the specific business.

Marketing automation tools include basic tasks like advertising and promotion, and also includes marketing tasks completed over the Internet, via email, SMS (text messaging) and social media. More complicated marketing automation includes the tracking and categorizing of customer data, lead generation, monitoring customer behaviors and choosing appropriate responses to help earn maximum profit.

Source: www.business2community.com

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