Home > Scoop.it > Your Customers Don’t Need Pepperoni Pizzas When They’re Sleeping: How To Do Location-Based Marketing

Your Customers Don’t Need Pepperoni Pizzas When They’re Sleeping: How To Do Location-Based Marketing

It’s 3 a.m. and you’re sending notifications to your customers’ smartphones telling them to check out your latest sales or use discount coupons to purchase your products.

I hate to break it to you . . . but that’s just nuts. Your customers don’t need printers or tablets or coffee or yogurt – or pepperoni pizza when they’re sleeping.

If you don’t believe me, maybe you’ll believe some consumers. Marketers miss the mark when it comes to sending relevant, personalized messages, which frustrates consumers, according to 1,202 adults in the US surveyed by Hipcricket in April.

According to the survey:

  • 52% of the respondents say the messages are “intrusive or spammy”
  • 46% say they’re not relevant to their interests
  • 33% say that they don’t offer any value

Now the good news….

Source: blog.kissmetrics.com

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Categories: Scoop.it
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