Home > Getting Your Business Started > And the Best Marketing Strategy at SXSW Is … Kindness

And the Best Marketing Strategy at SXSW Is … Kindness

See on Scoop.itDenver CO Small Business and Entrepreneur Information Center

Everywhere you look here in Austin, the smartest brands are skipping the temptation of putting up big banners and instead offering value, creating moments for people to share ideas freely and connecting them face to face in spaces like 3M’s Idea Exchange…

Nancy Barnett‘s insight:

This is the changing face of marketing. It is changing faster than some companies can adjust. The consumer is now truly driving the market.

See on socialmediatoday.com

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