Home > Getting Your Business Started > Market to Baby Boomers | Social Media Today

Market to Baby Boomers | Social Media Today

See on Scoop.itDenver CO Small Business and Entrepreneur Information Center

When I teach social media to students at San Francisco State or AcademyX or Hult International Business School, I always get the same “Are you crazy?” look when I tell them 33% of Twitter is made up of 55 years and older. And, it’s growing. Since 2012, that age bracket (55-64) has grown 79% on Twitter.

Nancy Barnett‘s insight:

The aging baby boomer population will demand more products and services as the years go by.Already 38-42% are using social media. They are also utilizing mobile technology. What product or service do you have that could be marketed to this demographic group?

See on socialmediatoday.com

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